Introducing
THE COMPLETE MARKETING PACKAGE
get back to what you love
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Value Proposition:
For entrepreneurs, local businesses, startups or anyone looking to create or revamp their marketing and branding efforts, the objective of my Complete Marketing Package is to create the character of your brand and establish a long-term marketing planning to provide your company a foundation to grow from, unlike large marketing firms my priority is listening to you and making your company look, feel and sound exactly how you envision it.
Mission Statement:
To help business owners get back to doing what they love, while I do what I love... marketing strategy!
Let's begin...
Are you tired of doing everything yourself but don't have the budget or time to hire an entire marketing department?
Do you spend more time doing admin work, marketing tasks and accounting than you do focusing on what your business is really about?
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Here's an outline of what my Complete Marketing Package consists of...
Step One: getting to know YOU
I love this as a starting point. Fill me in on your passion project...
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why you started your company
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how long you've been doing this
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your Top 3 reasons you remind yourself to keep going when things get hard
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your goals
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your current customers
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any numbers or data you collect
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your expectations from hiring marketing help
...and anything and everything there is to know about you and your business
Step Two: forming a strategy
Now that I know more about you and your company, we can find a marketing strategy that will set you up for success. This is where my marketing experience and knowledge will combine with your passion and goals. During this step, we will be working on...
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Segmenting -> Targeting -> Positioning -> Differentiation
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Marketing Mix / 4Ps: Product, Price, Place, Promotion
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Step Three: building / re-vamping your brand
Let's take a look at your company's brand personality. If your company were a walking, living, breathing human being, what would they be like? List off some attributes (funny, serious, caring, reckless, etc...
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This will help me formulate the sound, look and feel of all your integrated marketing communication (IMC)
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Your brand's "person" should also match the needs and wants of your target market from Step 2.
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Step Four: creating our marketing plan
So now that I know you, your company, your audience and your goals, we can now talk about how to achieve those goals! This is where I start making our Marketing Game Plan...
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How we retain your customers
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This is all about ensuring that your customers feel like they are getting the highest value from your product / service​
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What little or non-expense-incurring benefits can we add?
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How do we encourage referrals?
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How we grow your clientele
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This is the advertising side​, how we will attract new customers to your business
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ex: Facebook / Instagram ads, email campaigns, trade shows, flyers, door-knocking, referrals, B2B arrangements, etc.​
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Step Five: data analysis
Being a part of many of our own family-owned businesses, I understand the fear of spending money on advertising and fear that it won't yield the results you want. However, as an entrepreneur, you know that you must spend money in order to make money. As a marketing professional, I want to promise you and your budget that tracking data and analyzing your ROI is my specialty.
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Before running any ads, before spending any money on marketing efforts, we will find your breakeven point and cost-per-conversion
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It is imperative to me that you understand how your marketing dollars are being spent and justified.
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